// MALEC

  BRANDING



  The late rabbi Ovadia Yosef was
  my inspiration when branding Arak
  bottles. Bottles of the alcoholic
  beverage, produced in several middle
  eastern countries, were colored black,
  embroidered with gold chains,
  resembling Yosef’s personal style.

  golden threads weaved into his dark
  jalabiyas, black turban and the
  distinctive red shade of his glasses.




  GUIDANCE: NOY NOYMAN
  BRANDING COURSE3RD YEAR




 

     PHOTOS:

   



   

   

                                                         


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